As you will see from the URL and banner at the top of this site, and in the picture below which uses our updated site theme, we mix its branding as Geographic Information Systems and GIS.
This is natural because GIS is an abbreviation for Geographic Information Systems.
At the moment we tend to use Geographic Information Systems far more in our branding than we do the much shorter GIS.
I am assuming that this was a decision taken early in our site history.
Is there a case for branding exclusively with one or other, is the mix we use now already perfect, or is there a different mix of branding that may suit our current requirements better?